1. Develop and execute digital marketing campaigns including SEO/SEM, social media, email marketing, and content creation to increase brand visibility.
2. Create and manage offline marketing strategies, including print ads, brochures, events, trade shows, and direct mail to enhance our industrial footprint.
3. Manage the company’s website and ensure consistent updates, optimization, and high-quality content that reflects our innovative heating solutions.
4. Collaborate with the sales team to align marketing strategies and generate qualified leads.
5. Analyze and report on marketing campaign performance, utilizing tools such as Google Analytics and social media insights.
6. Assist in the planning and execution of promotional activities, product launches, and exhibitions.
7. Work with external agencies and partners to ensure cohesive and impactful campaigns.
8. Maintain brand consistency across all marketing channels and ensure messaging is in line with company values.