• Use AI tools to analyse customer behaviour, sales data, and advertising/campaign performance.
• Translate data into actionable insights to support business and marketing decisions.
• Create dashboards and reports using Power BI to track performance and trends.
• Present data-driven recommendations to management.
• Monitor KPIs (Key Performance Indicators) across marketing and corporate planning activities.
• Propose improvements to enhance efficiency and effectiveness.
• Work closely with Sales, Product Development, Finance, and other departments to align strategies and activities.
• Provide analytical support for cross-functional projects.
• Support tasks related to MTP (Mid-Term Planning), product planning, and YHD/YAG projects.
• Perform additional tasks as assigned by the manager.
(Job Purpose)
1. Manage marketing and sales activities to generate sales, revenue, and gross and net profit in line with the company's budget using appropriate resources under relevant laws and regulations.
2. Continuously develop work processes, teams, technology, knowledge, and resource utilization in marketing and sales.
3. Create growth in revenue, net profit, market share, and support the continuous and sustainable development of the brand.
4. Continuously adapt marketing and sales strategies to align with the consumer behavior.
(Key Responsibilities)
1. Budgeting & Forecast >> 10%
- Set monthly, quarterly, and annual sales targets
- Sales revenue projection for 1-5 years
- Prepare budgets related to marketing and sales activities
2. Strategy & Policy>> 15%
- Set policies, Standard of Procedure, framework, know-how for marketing and sales operations
- Establish Sales compensation structure
- Define Marketing strategy for each project
- Develop PDPA compliance policies for marketing and sales activities
3. Marketing & Sales Management >> 50%
- Manage the preparation of project specific marketing plans.
- Manage marketing and sales activities to align with plans, market and sales situations, budgets, laws, and various regulations.
- Manage marketing and sales activities to align with policies, Standards of Procedure, framework, and know-how with sufficient control mechanisms
- Develop and determine the pricing model.
- Set the selling price per unit and promotional campaign for each project.
- Collaborate to establish standards for document formats and various materials for marketing and sales activities.
4. Resource & Manpower Management >> 25%
- Define a suitable team structure
- Set topics, performance indicators, and criteria to evaluate performance and manage the team
- Continuously recruit, manage, support, and develop the team
- Identify suitable technology for marketing and sales, and manage how to use technology by the team.
• Mastermind compliance policies and procedures for the organization as per assigned
• Report writing and finding dispute resolution
• Develop and implement a compliance program to ensure the organization operates in accordance with state laws and required company’s compliance
• Determine compliance metrics and establish a system for tracking any staffs in accordance with state laws and required company’s compliance
• Educate and train staffs on regulations and business practices
• Remain up to date on state laws related to the organization and update policies accordingly
• Perform compliance audits to determine whether establish procedures are being followed and where they can be improved.
• Create compliance resource library for staff members to reference when they have questions
• Check and draft correspondence, commercial agreements and legal documents
• Handling of ad-hoc queries when requested, taking, typing and circulation of minutes to meeting
• Prepare all the documents in both Thai and English