• Develop a trade marketing annual plan and tactics aligned with the brand strategy for
key brand. which includes work such as
1) Analyze current store PL and TTA with top 5 key account (Watsons, Tops, Big C,
Lotus, Boots) and make strategic annual plan to maximize sales and profit.
2) Build promotion strategy and plan (focus series x focus period of promotion, floor
price & frequency, nationwide promotion plan etc) align to marketing plan and
implement by co-working with sales & marketing team.
3) Analyze current in-store situation, develop plan and introduce to sales to improve in-
store availability /visibility/ merchandising.
• Analyze shopper situation of each account and propose listing plan for NPD and existing
high potential products
• Analyze effectiveness of sales promotion including promotion pack and discount
promotion and secondary display and so on.
• Analyze market trend and research data to find to fulfill company objective and grow
• Build a good relationship with business partners
• Plan and execute trade marketing campaigns to ensure implement within timeline.
• Brainstorm with Sales and Marketing team to create attractive the point of sales material
(POSM).
• Lead merchandiser team for product update and execute promotion as plan to improve in-
store merchandising (ISM).
• Control trade marketing budget effectively
• Improve the working environment of the team, create an organizational culture, and
increase the motivation of the team members.