• Develop a trade marketing annual plan and tactics aligned with the brand strategy for
key brand. which includes work such as
1) Analyze current store PL and TTA with top 5 key account (Watsons, Tops, Big C,
Lotus, Boots) and make strategic annual plan to maximize sales and profit.
2) Build promotion strategy and plan (focus series x focus period of promotion, floor
price & frequency, nationwide promotion plan etc) align to marketing plan and
implement by co-working with sales & marketing team.
3) Analyze current in-store situation, develop plan and introduce to sales to improve in-
store availability /visibility/ merchandising.
• Analyze shopper situation of each account and propose listing plan for NPD and existing
high potential products
• Analyze effectiveness of sales promotion including promotion pack and discount
promotion and secondary display and so on.
• Analyze market trend and research data to find to fulfill company objective and grow
• Build a good relationship with business partners
• Plan and execute trade marketing campaigns to ensure implement within timeline.
• Brainstorm with Sales and Marketing team to create attractive the point of sales material
(POSM).
• Lead merchandiser team for product update and execute promotion as plan to improve in-
store merchandising (ISM).
• Control trade marketing budget effectively
• Improve the working environment of the team, create an organizational culture, and
increase the motivation of the team members.
• Update and maintain internal dashboards and business reports.
• Analyze sales performance, market trends, and customer behavior to identify business opportunities and support decision-making.
• Conduct market and competitor research and provide actionable insights.
• Prepare reports, presentations, and data-driven recommendations for management.
• Coordinate with internal and external stakeholders to support business initiatives and projects.
• Support ad hoc analysis and other assignments as assigned by the supervisor.
• Responsible for internal accounting operations as an accounting staff or senior staff.
• Coordinate between the current Accounting Senior Staff (1 member) and the outsourced accounting firm.
• Manage daily in-house accounting tasks and maintain smooth communication with external partners.
• Other related jobs
・ Drive both new product development and the optimisation of existing items by aligning market insights with concepts, specifications, recipes, design work, and printed or promotional materials.
・ Collaborate closely with the Japan Headquarters to support product R&D and ongoing marketing activities.
・ Research and analyse sales data, competitor products, market dimensions, customer feedback, and industry trends.
・ Compile R&D and marketing documents to report findings directly to supervisors or corporate HQ.
・ Produce and verify instruction manuals, packaging, and product labelling in Thai, Japanese, and English.
・ Develop concept sheets for new products and distribute them to relevant stakeholders.
・ Create recipes to support new product launches alongside related marketing and promotional campaigns.
・ Deliver comprehensive product information and training to relevant internal and external parties, including the local sales team, product consultants, and agencies.
・ Create and oversee promotional materials—such as POP displays, artwork, photoshoots, and videos—in collaboration with the marketing team.
・ Manage alternative tasks and duties as assigned by supervisors.
・ Translate documentation and provide bidirectional interpretation between the Thai and Japanese languages.
• Develop marketing strategies, tools, and plans to identify opportunities for increasing product sales
• Support the Sales Team by analysing competitor strategies and developing marketing plans and promotional campaigns to boost sales and product awareness
• Plan and develop new products for market launch, including basic design of promotional materials such as signage and shelf talkers
• Manage and coordinate marketing activities both online and offline, as assigned
• Maintain customer trust by gathering consumer feedback and using it to improve products and marketing strategies
• Provide ongoing support to the Sales team in delivering marketing-related activities.
• Create and design visual materials for use across social media, advertisements, and other marketing channels.
• Assist in the planning and execution of marketing campaigns, promotions, and events.
• Collaborate with internal teams to ensure marketing materials align with business objectives and brand guidelines.
• Contribute ideas for marketing initiatives to support sales growth.
70,000 - 100,000 THB (Depending on the experience)
สถานที่ทำงาน
Bangkok(near BTS/MRT)
วันที่โพสต์
2026-05-12
เนื้อหางาน
You will be responsible for developing new business opportunities in the food retail sector.
Key expectations for this role include, for example:
• Leading new business development initiatives in food retail, catering sectors.
• Launching new ventures through partnerships, joint ventures, and M&A with local food-related companies
• Driving business improvement and expansion from an operational perspective, including store operations, kitchen workflows, logistics, and supply chain management
• Planning and executing small-scale PoCs and pilot projects to develop and validate new food business models
• Leveraging the trading company’s network and sourcing capabilities to drive business growth from the 0→1 and 1→10 stages
• Manage team to monitor, analyze, report, and coordinate with Sales for strategy development & execution and performance result
• Manage team to support Sales for Data and Analysis Report, Marketing Activity, etc.
• Create and implement the idea to improve Sales Activity & Performance, Standard Operational Procedure, New Product & Service (including system improvement)
• Make the report & presentation material and conduct the training as assigned
• Support for making process of Annual Business Plan and Sales Target Plan
• Coordinate with related parties and work with Management as assigned
• Other tasks as assigned
• Develop and execute PR strategies and campaigns to strengthen brand image and awareness.
• Build and maintain strong relationships with media, KOLs, influencers, and Celebrities.
• Plan, create, and manage photo and video content (Reels, short clips, campaign videos) aligned with the brand direction.
• Generate creative ideas and storytelling for social media platforms such as Instagram, Facebook, and TikTok.
• Lead and oversee photo and video shoots — from concept, coordination, and production to final delivery.
• Collaborate closely with the marketing team to organize events, press launches, pop-up activities, and PR promotions.
• Translate English press releases and brand materials into Thai with accuracy and brand consistent tone.
• Track and report PR coverage, influencer performance, and content engagement metrics.
• Provide strategic legal advice to international and domestic clients across a broad range of corporate and commercial matters.
• Advise on foreign investment, trade regulations, corporate structuring, governance, and regulatory compliance.
• Lead and support M&A transactions, investment projects, and cross-border matters.
• Provide legal support on infrastructure-related projects.
• Draft, review, and negotiate commercial and investment agreements.
• Act as a trusted advisor to foreign investors, multinational businesses, and international clients operating in Thailand and the region.
• Develop, expand, and maintain long-term client relationships.
• Actively participate in networking, profile-raising, and business development activities, including contributing to new client origination.
• Manage and mentor legal team members and support staff.
• Collaborate closely with legal, accounting, tax, and advisory teams to deliver integrated solutions to clients.
• Manage and review full-cycle accounting and financial reporting for multiple clients in accordance with applicable standards and Company procedures.
• Prepare and review monthly, quarterly and annual financial statements.
• Review accounting records, reconciliations, and supporting documentation for accuracy and completeness.
• Prepare and review tax filings and related compliance documents.
• Provide accounting and tax advisory services to clients.
• Act as a key contact point for clients and support day-to-day management of client matters.
• Communicate and meet with foreign clients in English, both at the office and by conference, in relation to accounting, tax, and compliance matters.
• Liaise and coordinate with external auditors and relevant government authorities, as required.
• Work collaboratively with the Thai accounting team and support the review and development of junior members, and coordinate effectively with external auditors.
• Support knowledge sharing and sharing, professional standards, and other related duties as reasonably assigned by the Company.
• Study and develop new products/services.
• Create Business Plan (yearly) – Coordinate with related departments for collecting and input data to use in planning and forecasting.
• Create Monthly Report of SMAT Performance.
• Operate Research and Survey Activities (Yearly); Competitor Research, Customer Satisfaction Survey.
• Support online and offline marketing campaigns and strategy to increase customer awareness and attract new prospective customers.
• Provide ad-hoc support per request from the supervisor.
• Visiting clients, reviewing accounting documents, and providing precise advice.
• Offering accurate advice regarding accounting tasks.
• Conducting consulting services related to accounting tailored to the needs of the company.
• Engaging in other associated tasks as required.