1. Develop business plan and activities to build brand equity and deliver sales, market share, and profit
2. Work cross functional team to drive the brand into the current market situation.
3. Coordinate with the team and related team to deliver the plan within timeline.
4. Direct contact with customer to present product, including technical knowledge, service and retail.
5. Increase and maintain customer to increase product into the market.
6. Monitor and analyze market situation, market share trend, competitor movement, customer behavior, customer finance etc. in order to develop sale plan.
7. Other tasks as assigned.
Direct Report: Senior Sale Manager, Sale Manager, Sale Supervisor (depend on region)
Main Area: Old Trade Retailer in Nakhon Sawan, Uthai Thani, Chai Nat, Phichit, Phetchabun Etc.
Working Area: Upcountry (กรุงเทพและต่างจังหวัด ตามพื้นที่รับผิดชอบ) 90% and month end closing at office (BKK Bangna) 10%
• Develop and implement quarterly sales strategies and promotional campaigns targeted at farmers.
• Monitor effectiveness of promotions and adjust strategies to optimise results.
• Plan, review, and revise PSI (Production, Sales, Inventory) plans to ensure efficient supply-demand alignment.
• Analyse sales trends, market data, and dealer performance to support decision-making.
• Lead the implementation and utilisation of a Customer Relationship Management (CRM) system.
• Ensure CRM adoption across the sales team to enhance customer engagement and retention.
• Establish, modify, and manage sales/dealer networks nationwide.
• Strengthen partnerships with dealers to drive sales growth and brand presence.
• Oversee staff allocation and tasks related to dealer network development (DND).
• Provide coaching and guidance to ensure team productivity and alignment with sales objectives.
• Travel within Thailand approximately 2–3 times per month for dealer visits, promotions, and network management.