QHR Recruitment

Marketing/PR

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THB 70,000 – 90,000

Fixed Income: 1) Transportation allowance THB 900 / month 2) Mobile allowance THB 1,000 / month

Monday - Friday 08.30 - 17.30

1) Bonus Variable
2) Annual Leave 10 days and increase 1 day every year with maximum 20 days
3) Provident Fund
4) Group Insurance
5) Annual Check up

Sat-sun

2 minutes on foot

• Develop a trade marketing annual plan and tactics aligned with the brand strategy for
key brand. which includes work such as

1) Analyze current store PL and TTA with top 5 key account (Watsons, Tops, Big C,
Lotus, Boots) and make strategic annual plan to maximize sales and profit.
2) Build promotion strategy and plan (focus series x focus period of promotion, floor
price & frequency, nationwide promotion plan etc) align to marketing plan and
implement by co-working with sales & marketing team.

3) Analyze current in-store situation, develop plan and introduce to sales to improve in-
store availability /visibility/ merchandising.

• Analyze shopper situation of each account and propose listing plan for NPD and existing
high potential products
• Analyze effectiveness of sales promotion including promotion pack and discount
promotion and secondary display and so on.
• Analyze market trend and research data to find to fulfill company objective and grow
• Build a good relationship with business partners
• Plan and execute trade marketing campaigns to ensure implement within timeline.
• Brainstorm with Sales and Marketing team to create attractive the point of sales material
(POSM).

• Lead merchandiser team for product update and execute promotion as plan to improve in-

store merchandising (ISM).
• Control trade marketing budget effectively
• Improve the working environment of the team, create an organizational culture, and
increase the motivation of the team members.

• At least 10 years experiences in trade marketing field, at least 5 years of experience in
consumer goods is preferable.
• Good command in English
• Logical thinking and Analytical thinking Skill
• Knowledge in in-store visibility / in-store merchandising
• Marketing Knowledge
• In-depth knowledge of FMCG market especially for personal care and cosmetic category
• Fundamental financial and accounting knowledge